Logos and icons at any size
SVG scales without pixelation and supports crisp edges.
Vector versus raster for logos, icons, and images that must scale or stay pixel-perfect.
SVG wins for anything that needs to scale, recolor, or stay crisp at multiple sizes.
PNG wins for photographic detail and cases where a raster render is the only deliverable.
Attribute values come from the reviewed records on each format page.Read the methodology for source and review rules.
Winners are conditional. A format wins only when the stated condition matches your workflow.
Logos and icons at any size
SVG scales without pixelation and supports crisp edges.
Photographic detail
SVG cannot represent photographic pixels efficiently.
Vector artwork and signage
SVG is resolution independent for printing.
Source-level design changes
SVG is editable text markup.
PNG for pixels, SVG for vector sources
The right archival choice depends on the original artwork type.